What If…Outstream Ads Were More Effective?
Instream and outstream ads are web and mobile video advertising formats. Instream ads are the ads you see before, during and/or after watching a video on most digital platforms (pre-roll, mid-roll and post-roll video). Outstream ads are, as the name implies, ads…Read More
What If…A Mobile Phone Was Your ONLY Device?
Actually, this is becoming a true statement. Informa research states in 1995, there were 80M mobile phone users (1% global penetration). In 2014, there were 5.2B users (73% penetration). eMarketer estimates in 2015, 51% of US Internet user time will…Read More