What If…YouTube Red Becomes Netflix?
If you thought YouTube Red was simply trading $9.99/month for YouTube content with no ads (plus unlimited songs from Google Play Music), think again. It’s beginning to look like Google, errr…Alphabet has far more expansive plans like setting its sights…Read More
What If…Media Consolidation Is A Good Thing? – Part 3 (Sports Edition)
Like it or not, sports is a media business first and foremost. Most leagues derive a majority of their revenue from media-related activities. Just look at how the NFL owns multiple media platforms on Thursday night, all day/night Sunday and…Read More
What If…Media Consolidation Is A Good Thing? (part 2)
You want to read about more deals? The hits (and misses) keep on coming. Lynda.com & LinkedIn – Lynda Weinman, the founder of Lynda.com has legions of fans for her online learning site. By early 2015, she had raised $290M from…Read More
What If…Media Consolidation Is A Good Thing? (part 1)
When to companies merge or one is consumed by another, many media pundits call it the beginning of the end” or the inevitable end of an era. Like a baseball trade where an established star is traded for prospects, it’s…Read More
What If…Outstream Ads Were More Effective?
Instream and outstream ads are web and mobile video advertising formats. Instream ads are the ads you see before, during and/or after watching a video on most digital platforms (pre-roll, mid-roll and post-roll video). Outstream ads are, as the name implies, ads…Read More
What If…Programs Replaced Channels?
Consider how we consume media today. Comedy Central brings us John Stewart, South Park, Tosh.0 and Inside Amy Schumer. They have two primary concurrent paths to monetize content: 1) license to cable/satellite operators for a monthly per subscriber fee and…Read More