Yahoo For Sale

What If…Yahoo Gets Sold?

In recent days, speculation has ramped up considerably. When 1st quarter earnings were reported earlier this week, analysts were not surprised. Revenue from mobile and native advertising were up, total revenue was down. Activist investors are itching to unlock whatever value they…

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What If…Skinny TV Bundles Are Mandated?

(note: a la carte programming was also addressed in our  June 16, 2015 post) Surprise, surprise, they now are…at least in Canada. On March 1, 2016 a new rule from the Canadian Radio-Television and Telecommunications Commission went into effect. The CRTC…

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Cool Twitter

What If…@Twitter Turns 10, Now What?

Happy 10th birthday Twitter. You’ve profoundly changed the way people communicate…mostly for the positive, sometimes with real challenges. You’ve simultaneously given us the opportunity and forced us to share thoughts more succinctly. You’ve enabled people (both good & evil) to reach…

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Smart Shoe

What If…Every Device Became Smart?

CES 2016 will likely be remembered as the year the Internet of Things (IoT) grew from concept to reality…almost. From the Apple watch and Microsoft Kinect to refrigerators in the the Connected Home section at Best Buy, the range of…

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Digital Guru

What If…Every Candidate Was a Tech Guru?

With political focus moving from the candidates to the voters, What If… thought it would be enlightening and borderline entertaining to look at who might be or could have been our next “Digital Maven In Chief.” Donald Trump: “We’re losing a lot…

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What If…ESPN Is No Longer King?

For the better part of the last two decades, ESPN has been the most well-known sports media brand and the largest cable network. In 2014, the Wall St Journal and TV by the Numbers reported ESPN earned an estimated $6.84…

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